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Individual Training Programs

Learn Marketing Through Real Experience, Practical Skills, and Application.

Whether you’re starting your marketing career, upgrading your professional skills, or looking for personalized training focused on your business, choose the learning path that fits your goals.

Training Paths

Choose the Path That Fits You

Practical digital marketing programs that connect knowledge with real-world application, from comprehensive diplomas and personalized training to self-paced Udemy courses.

01

Next Level Social Media Diploma

A comprehensive learning journey covering social media management, content creation, advertising, marketing automation, and strategic planning.

02

Private Training

A personalized training experience tailored to your skills, schedule, and professional goals, with opportunities to work on real business challenges.

03

Udemy Courses

Recorded courses covering marketing, advertising, client management, personal branding, and more.

Looking for training for your company’s team? See corporate training programs →

Next Level Social Media Diploma

From Understanding Social Media to Presenting a Complete Marketing Plan.

A practical training program that takes you step by step through essential digital marketing skills: managing social media accounts, creating compelling content, developing advertising campaigns, building automation workflows, and preparing a complete marketing plan.

The program focuses on practical skills, real-world applications, and tangible projects you can add to your professional portfolio.

Next Level Diploma
Level: Beginner-friendly to advanced practiceDuration: ~40 hoursStructure: Opening session + 5 modulesSessions: 3–4 hoursFormat: Online & offlineCertificate: On completionFee: EGP 18,000Reservation: 50% upfront
Who Is This Diploma For?

No previous marketing experience required. Just a laptop and time to practice.

The Beginner

Start from zero

Start your digital marketing career with a structured learning journey.

The Freelancer

Serve clients better

Develop the skills to offer social media services and manage client projects more professionally.

The Business Owner

Market your business

Understand how to market your business and evaluate the work of your marketing team or agency.

The Career Shifter

Switch into marketing

Transition from another industry into digital marketing through a practical learning path.

Curriculum

6 Stages. A Practical Deliverable at Every Stage.

Opening Session

Marketing Fundamentals

3 hours · 1 session

Builds the big picture of social media and marketing before diving into tools and application.

Topics
  • The evolution of social media and business from 2011 to 2026.
  • Marketing fundamentals: 4Ps, STP, B2B, and B2C.
  • How social media algorithms work.
  • How algorithms influence purchasing decisions.
  • Essential skills for social media professionals.
  • How AI is transforming the marketer’s role.
Learning outcome: A clear understanding of how platforms, algorithms, and customer behavior connect to marketing.
Module 01

Social Media Account Management

12 hours · 3–4 sessions

Tools: Meta Business Suite, Meta Ad Library, ChatGPT, Gemini.

Topics
  • Best practices for managing multiple social media accounts.
  • Meta Business Suite and Meta tools.
  • Social media account setup and optimization.
  • Competitor analysis across social platforms.
  • Professional monthly content planning.
  • Content calendars and task delegation.
  • AI-supported workflow management.
  • Community management and crisis handling.
  • Performance insights and monthly reporting.
Practical deliverables: A monthly content plan, competitor analysis, and performance report.
Module 02

Content & Copywriting That Sells

6 hours · 2 sessions

Tools: ChatGPT, Gemini, Canva AI.

Topics
  • The five essential content types every brand needs.
  • Sales copywriting frameworks, including AIDA and PAS.
  • Writing effective hooks and calls to action.
  • Social media captions, carousels, and video scripts.
  • Visual content creation using Canva AI and Gemini.
  • AI-assisted brainstorming and content production.
Practical deliverables: Ready-to-publish captions, hooks, and video scripts.
Module 03

Advertising on All Platforms

12–14 hours · 4 sessions

Platforms: Meta, TikTok, Snapchat, LinkedIn.

Topics
  • Planning and launching advertising campaigns.
  • Campaign structure: Campaign, Ad Set, and Ad.
  • Advanced audience targeting.
  • Custom and Lookalike Audiences.
  • Retargeting strategies.
  • Pixel setup and conversion tracking.
  • AI-assisted ad copy and creative development.
  • A/B testing.
  • Performance analysis and ongoing optimization.
  • Advertising policies and common mistakes.
Practical deliverable: A complete advertising campaign setup covering targeting, creatives, and tracking.
Module 04

Marketing Automation

3 hours · 1 session

Tools: ManyChat, n8n, Meta Business Suite.

Topics
  • Content posting and scheduling automation.
  • Automated responses to comments and messages.
  • AI-assisted response workflows.
  • Advanced automation using ManyChat and n8n.
  • Integrating automation into daily business workflows.
Practical deliverable: A functional automated response and follow-up workflow.
Module 05

Complete Marketing Plan

3 hours · 1 session

Bring everything together into one plan you can present.

Topics
  • Market and audience research.
  • Social listening and trend discovery.
  • Marketing goals and KPIs.
  • Platform selection and budget allocation.
  • Building a comprehensive marketing plan.
  • Presenting the plan professionally.
Final project: A complete marketing plan ready to present to a client, manager, or use for your own business.
What You’ll Walk Away With

6 Practical Deliverables + 6 Exclusive Gifts

01

A clear understanding of social media marketing and algorithms

02

A monthly content plan, competitor analysis, and performance report

03

Sales-focused content, captions, and video scripts

04

A complete advertising campaign model

05

An automated response and follow-up workflow

06

A comprehensive marketing plan for your portfolio



Gift 01

Ready to Lead: MarketingOS Kit

Budgeting, strategy, and sales templates, a practical notebook, and a six-month action plan.

Gift 02

Growth OS Subscription

Six months of complimentary access for strategy analysis, funnel evaluation, experimentation, and growth planning.

Gift 03

365 Days in Marketing

The 2026 edition, authored by Khaled Yousef.

Gift 04

Client Management Experience Session

Client acquisition, pricing, contracts, and managing client expectations.

Gift 05

One-Hour Private Consultation

With Khaled Yousef to discuss your project or marketing challenges, subject to booking terms.

Gift 06

Free Tools Library

Curated free tools for content, design, video, scheduling, analytics, and advertising, with a usage guide.

Diploma Pricing

Enroll in the Full Diploma or a Single Module

Full Diploma

EGP 18,000
  • Opening session
  • All five modules
  • Six exclusive gifts
  • Certificate of completion
  • Online or offline per cohort

Pay 50% to reserve your seat and the balance at the first session.


Reserve Your Seat

Individual Modules

ModulePrice
Social Media Account ManagementEGP 4,000
Content & CopywritingEGP 3,000
Advertising on All PlatformsEGP 8,000
Marketing AutomationEGP 2,000
Complete Marketing PlanEGP 2,000

Total when purchased separately: EGP 19,000. Full-diploma bonuses, the opening session, and the certificate are subject to full enrollment terms.


Ask About a Module

Your Next Career Milestone Could Start With the Next Batch.

The diploma runs online and in person. Upcoming schedules are announced before enrollment opens.

Diploma FAQ

Do I need previous marketing experience?

No. The diploma starts with a foundational opening session and progresses through practical modules.

Can I attend online?

Yes. Online and offline options are offered according to the available batch.

Can I enroll in just one module?

Yes. Individual module enrollment is available at the listed prices, with different benefits from the full diploma.

Is there a payment plan?

Yes. You can reserve your seat with 50% and pay the balance at the first session.

Will I receive a certificate?

Yes. A certificate of completion is provided after meeting the diploma requirements and presenting your final project.

Does the program include practical work?

Yes. Each stage produces a practical deliverable, with a complete marketing plan as the final project.

Private Training

You Don’t Need to Learn Everything. You Need to Master What Matters to Your Goals.

A personalized learning experience for professionals and business owners who need a more focused approach than a group course. Your program is built around your experience, objectives, and specific challenges, and can focus on your own business or clients whenever data and access allow.

01

Personalized Curriculum

Content designed around your current knowledge, skills, goals, and areas for improvement.

02

Flexible Scheduling

Sessions coordinated around both the participant’s and trainer’s availability.

03

No Fixed Number of Sessions

Set by the program objectives, progress, and agreed training scope.

04

Real Business Application

Practical exercises focus on your own business or the client projects you’re managing.

05

Three Months of Mentorship

Post-training mentorship to support implementation and discuss practical challenges.

06

Monthly Online Progress Meetings

One online meeting each month during the mentorship period.

Ideal for: business owners, marketing specialists needing targeted skills, freelancers, professionals facing specific challenges, and anyone needing flexible schedules.

How It Works

  1. Needs AssessmentReview your experience, goals, and current challenges.
  2. Program DesignA customized learning plan focused on your priorities.
  3. Flexible SchedulingSession times based on mutual availability.
  4. Practical TrainingFocused sessions with practical application and progress reviews.
  5. Ongoing MentorshipThree months of guidance with one monthly online meeting.

Private Training

From EGP 20,000

Final pricing depends on your experience level, learning objectives, program requirements, and scope of practical training.


Request Your Private Training Program

Potential Topics

  • Marketing fundamentals and growth strategies
  • Social media account management
  • Content creation and copywriting
  • Advertising campaign management
  • Marketing strategy and planning
  • AI tools and marketing automation
  • Client management and service delivery
How is private training different from the diploma?

The diploma follows a structured group curriculum. Private training is tailored to your experience, needs, and professional objectives.

Is the number of sessions fixed?

No. It is determined by the agreed scope and learning objectives.

Can we work on my own business or client projects?

Yes, whenever the required data, permissions, and practical conditions are available.

Does support end after the final session?

No. The program includes three months of post-training mentorship and monthly online progress meetings.

Choose the Learning Experience That Fits Your Goals.

Some professionals benefit from a complete learning journey. Others need personalized training focused on their own business. Many prefer developing one specific skill through a recorded course.

Book a Consultation

Consultation Time Is for Solutions, Not Information Gathering

Send your request details, and the team will contact you on WhatsApp to confirm the duration, schedule, and payment method.

  1. Choose the serviceFor businesses or individuals, pick the service closest to your needs.
  2. Share your challengeAnswer a few pre-session questions in writing or by voice message.
  3. Confirm scope & costWe agree on the session scope, duration, and delivery format.
  4. Attend your sessionAnalysis, alternatives, and practical next steps you can act on.
WhatsApp opens with a ready-made message containing your details.