A fresh look at marketing through the lens of psychology, in simple Arabic with a practical approach built for the Arab market.
100EGP offThe book explains the relationship between psychology and buying behaviour, and how marketers and business owners can use psychological principles to understand consumers, improve their strategies and create real, lasting influence.
Written in easy Arabic without academic complexity, yet backed by scientific references, real examples, models and questionnaires that help you understand and apply.
From core psychological theories to neuromarketing and AI.
The definition, and why every marketer needs it.
The science behind customer behaviour.
The psychological factors that shape behaviour.
Why we buy what people around us buy.
Persuasion, storytelling, attention and emotion.
How design and colour affect the viewer.
One of the most powerful tools of influence.
How AI is reshaping marketing psychology.
Real-world insights on psychology and marketing.
Who want to understand why customers buy.
In marketing, media and psychology.
And a deeper understanding of marketing influence.
These prices are exclusive to orders placed through this website. Discounts are calculated automatically in the order form below.
100 EGP off any book when you order here.
Choose the book
365 Days in Marketing + My Journey with Advertising, shipped right away.
Choose this bundleThe two available books ship right away; Marketing Psychology ships as soon as it’s printed.
Choose this bundlePick your books, add your details, and WhatsApp opens with a ready message containing your order and total. We confirm shipping and payment there.
Marketing consultant, marketing manager and digital marketing lecturer, with 12+ years of hands-on experience running ad campaigns in Egypt, Saudi Arabia, the UAE, Kuwait and other markets.
He has trained 55,000+ learners and lectured at Cairo University’s Faculty of Mass Communication and the Arab Academy for Science & Technology. His books bring real market experience, not translation or theory.
200 pages · Limited-time offerA year-long journey to understand and apply marketing, with real examples from the Arab market.
300 pagesCampaigns that won vs. campaigns that burned budgets: learn to think before you advertise.
All three books are written in Arabic, in a simple, accessible style.
Pick your books in the form and add your details. WhatsApp opens with a ready message; send it and we’ll confirm right away.
Shipping depends on your governorate. We tell you the cost on WhatsApp before confirming your order.
We agree on the most convenient payment method on WhatsApp when confirming your order.
Only to orders placed through this website. The 150 EGP price for “365 Days in Marketing” is a limited-time offer.
The book is being printed and comes out within the next month. Pre-ordering locks the website price, and your copy ships as soon as it’s printed.
Message us on WhatsApp and we’ll check the shipping options to your country.
Order your copy at the website price, and save more with a bundle.
