Campaigns that won vs. campaigns that burned budgets. A journey inside the advertising industry that teaches you to think before you advertise.
100EGP offBehind every successful ad there’s an idea, behind every idea there’s understanding, and behind every success there are experiences the audience never sees.
The book goes beyond concepts and theory into practical experience: the decisions that create success, and the mistakes that become priceless lessons over time. It combines academic knowledge with field experience across brands, sectors and markets.
From the history of advertising to the psychology of influence, and from idea to execution.
Ads are one part of a bigger system: research, positioning, brand image, and the right message for the right audience.
How the industry evolved, and the motives that drive buying decisions.
Campaigns that worked and why, and the ones that didn’t and what they teach.
Idea, message, visual identity, copywriting and execution, and how one weak link breaks the rest.
Why a strategy that worked globally won’t necessarily work the same way in your market.
Looking at campaigns as an analyst and planner, not just an executor.
And newcomers to the advertising field.
Who want to widen their professional perspective.
Who want to understand the role of ads in growth.
“Happy I bought your books. Thanks for your effort.”
With a reader at MCA Academy
Cairo International Book Fair
Real reader messages (in Arabic). Names and profile photos are hidden for privacy.
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100 EGP off any book when you order here.
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365 Days in Marketing + My Journey with Advertising, shipped right away.
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The two available books ship right away; Marketing Psychology ships as soon as it’s printed.
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Marketing consultant, marketing manager and digital marketing lecturer, with 12+ years of hands-on experience running ad campaigns in Egypt, Saudi Arabia, the UAE, Kuwait and other markets.
He has trained 55,000+ learners and lectured at Cairo University’s Faculty of Mass Communication and the Arab Academy for Science & Technology. His books bring real market experience, not translation or theory.
200 pages · Limited-time offerA year-long journey to understand and apply marketing, with real examples from the Arab market.
Pre-order · printing within a monthMarketing through the lens of psychology: how customers think and decide to buy.
All three books are written in Arabic, in a simple, accessible style.
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Only to orders placed through this website. The 150 EGP price for “365 Days in Marketing” is a limited-time offer.
The book is being printed and comes out within the next month. Pre-ordering locks the website price, and your copy ships as soon as it’s printed.
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